Nexus 7 Commercial Was Far Effective Than Apple “Genius” Advertising

The research, organized by Ace Metrix, a company which main occupation is to analyze the effectiveness of the advertising, shows the last Google commercial devoted to its tablet Nexus 7, is more effective than the last “Genius Bar” series created by Apple.

The commercial effectiveness was measured by surveying people, watched these movies. They were offered to answer would they agree to watch them ones more and how far convincing they were. As a result of 500 respondents surveying, Google commercial got 662 points out of 950 – a very good result, guaranteed it the higher position than the Apple ones got. 

Nexus 7: Camping

Apple - Mac - TV Ad - Basically

Apple - Mac - TV Ad - Labor Day

Apple - Mac - TV Ad - Mayday

The Apple commercials were taken in different ways. The commercial taking place on the street has lower position in the rating, and the “plane” one managed to get closely to the TOP.    
Surely, it wasn’t difficult to predict Nexus 7 ad such great success – “fathers and sons” theme, discovered in it is one of the most persuasive used in advertising.
Stake on humor, Apple made, didn’t play well. Probably, it hasn’t become so catching as the creators wanted.        

And which commercial you liked? Leave your comments!