Nexus 7 Commercial Was Far Effective Than Apple “Genius” Advertising
The research, organized by Ace Metrix, a company which main occupation is to analyze the effectiveness of the advertising, shows the last Google commercial devoted to its tablet Nexus 7, is more effective than the last “Genius Bar” series created by Apple.
The commercial effectiveness was measured by surveying people, watched these movies. They were offered to answer would they agree to watch them ones more and how far convincing they were. As a result of 500 respondents surveying, Google commercial got 662 points out of 950 – a very good result, guaranteed it the higher position than the Apple ones got.
Nexus 7: Camping
Apple - Mac - TV Ad - Basically
Apple - Mac - TV Ad - Labor Day
Apple - Mac - TV Ad - Mayday
The Apple commercials were taken in different ways. The commercial taking place on the street has lower position in the rating, and the “plane” one managed to get closely to the TOP.
Surely, it wasn’t difficult to predict Nexus 7 ad such great success – “fathers and sons” theme, discovered in it is one of the most persuasive used in advertising.
Stake on humor, Apple made, didn’t play well. Probably, it hasn’t become so catching as the creators wanted.
And which commercial you liked? Leave your comments!
Apple purchased land in Texas for $304 millions more
American press found more proofs about Apple plans to enlarge their campus in Austin. Austin business journal published an ...
A Comment on Apple’s Advertising Campaign
During the Olympics and other big events big companies have a great chance to promote their products. Although Apple certainly do ...
Barns & Noble Has Reduced Prices for Its 7 inch Tablets Suddenly, iPad Mini is Coming
The situation in the tablet market is very hot now, and with new iPad mini from Apple being published it will reach its boiling ...
7 out of 10 Tablets is Shipped by Apple
IHS iSuppli, an analytical company, has published the results of iPad success investigations it has achieved in the second ...
The Best Easter Egg Ever Was The Exclusive for Apple II
If you had ever happened to play to play classical beat-up Karateka, created by Jordan Mechner, than you managed to acquainted ...
Also explore next:
- Slender Man Goes to iTunes: Thoughts and Gaming Experience
- Bunny Cannon for iPhone & iPad: A New Piece of Fun from Not Doppler
- EEK! Game for iPhone & iPad: Simple but Perfect
- Wreck-it Ralph Game for iPhone & iPad: Choose Your Game and Beat Them All!
- Wars Online: Defend Your Kingdom for iPhone & iPad, One More Tower Defense
- Galactic Phantasy Prelude (for iPhone & iPad): What It’s Like to Be a Space Pirate
- Totem Runner for iPhone & iPad: A Stunning Running Adventure
- Earn to Die (the iPhone Game) Gets a Halloween Update
- [Flashback] October, 29