New iAd Commercial, Apple and Land Rover Works Together
We are well-known Apple commercials, but the new advertising turned out to be very unusual and isn’t aimed at customers at all. Apple has published the video where the Land Rover representatives speak about how the new iAd presentation helped them with new Evoque crossover promotion.
By the look of things, Apple decided to attract the attention of the potential advertisers to get more contracts for the advertising net iAd
It must be admitted, involving such company as Land Rover is a perfect marketing move by Apple and it surely will help iAd greatly, which turned out to be less successive than it was predicted. Despite iAd is present in many iOS apps, because the developers add it with pleasure to get more profit, not all advertisers consider the price of the advertising campaign being well-founded, and effective too.
Ken Bracht, the director of the relations department is Land Rover, shared his opinion about this cooperation:
There is a big difference between the person sitting on the couch and watching 30 second commercial, and the guy, involved directly in the advertising he watch on his iPhone or iPad. Opposite to the TV commercial, iAd attracts more attention.
Besides new commercial appearance, Apple started theme investigations, potentially aimed at further iAds attractiveness increasing.
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